CHECK ME OUT! CHECK OUT MY BOOK! ME! ME! ME!
Do you sense a little desperation?
If someone I know recommends an author or a book, it means something. That person and I presumably have a little history. They know me, what I enjoy reading and whether or not I'm in a financial position to buy something. Well, maybe not that last bit, but then there are always libraries.
But when I've just met you? Via Twitter or Facebook? And you slam me with a double-edged marketing sword?
Thank you for following me/friending me. I love you already even though I don't know you. And guess what? You will simply love my book, even though it's self-published, don't worry because it was edited by my sister-in-law. Here's the link: buy buy buy.
I'm trying to become more active on Facebook. I adore the conciseness of Twitter, but occasionally there are bigger fish that need frying. Enter Facebook. Unfortunately, I've discovered where all the fish go no one has bought. It's like a reverse hook. Blick. And ouch. And P-U!
I know this takes time—and maybe you feel like you've run out—but let ME discover you. Let ME decide I want to find out a litte more. Let ME begin to hear what others are saying about you. After all, when it's my dollars, it really is all about ME.
Yeah. I know that in this day and age of instant gratification, of communication that is almost mind-reading, anything longer than two shakes is too long. But too bad. If you're on a social network, become my social friend first. Be interesting. Be supportive. Make me want to seek out more information about you.
I like the process of discovery. And I might even tell a person or two about it. And then, I could actually put out some money.
CR: Breathing Water by Timothy Hallinan on my Kindle. And who, btw, I have absolutely no hesitation in doling out my my hard-earned cash to read. Seriously. Getting ready to head to his backlist.
It's all better with friends.